THE COST AND CROWN

Counting the Cost Before You Get Excited

By Bishop Jerry Peña, God’s anointed servant

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The King’s Non-Negotiable Terms

When Jesus turned to the great crowds following Him, He didn’t soften His message to keep them engaged. Instead, He did something that would devastate modern church growth strategies—He told them the truth:

“If anyone comes to me and does not hate father and mother, wife and children, brothers and sisters—yes, even their own life—such a person cannot be my disciple. And whoever does not carry their cross and follow me cannot be my disciple.” (Luke 14:26-27)

These aren’t the words of a recruiter desperate for volunteers. These are the terms of a King who demands—and deserves—absolute loyalty.

Count the Cost Before You Begin

Jesus immediately follows this declaration with two parables that emphasize the necessity of calculation before commitment:

The Tower Builder – “Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost to see if you have enough money to complete it? For if you lay the foundation and are not able to finish it, everyone who sees it will ridicule you, saying, ‘This person began to build and wasn’t able to finish.'” (Luke 14:28-30)

The King Going to War – “Or suppose a king is about to go to war against another king. Won’t he first sit down and consider whether he is able with ten thousand men to oppose the one coming against him with twenty thousand? If he is not able, he will send a delegation while the other is still a long way off and will ask for terms of peace.” (Luke 14:31-32)

Both parables demand the same thing: honest assessment before public commitment. An unfinished tower becomes a monument to foolishness. A king who enters battle unprepared faces certain defeat. A disciple who doesn’t count the cost will become a casualty of compromise.

What Does It Actually Cost?

  1. Your Primary Loyalty

The language of “hating” father and mother isn’t promoting cruelty—it’s establishing hierarchy. In the ancient world, to “hate” meant to love less by comparison. Jesus must be first. Not co-equal with family. Not balanced alongside career. First.

When Jesus called James and John, “they left their father Zebedee in the boat with the hired men and followed him” (Mark 1:20). The family business, the father’s expectations, the comfortable future—all secondary to the King’s summons.

  1. Your Self-Will

“Deny yourself” isn’t about giving up chocolate for Lent. It’s the crucifixion of self-rule. It’s saying with Jesus in Gethsemane, “Not my will, but yours be done” (Luke 22:42).

Paul understood this: “I have been crucified with Christ and I no longer live, but Christ lives in me. The life I now live in the body, I live by faith in the Son of God” (Galatians 2:20). The old you—with its ambitions, its rights, its demands—must die.

  1. Your Earthly Treasures

“Any of you who does not give up everything he has cannot be my disciple” (Luke 14:33).

When Matthew responded to Jesus’ call, he “got up and followed him,” leaving behind the lucrative tax collector’s booth (Matthew 9:9). No two-week notice. No transitional plan. The King called, and everything else became negotiable.

  1. Your Reputation

The cross wasn’t just an execution device—it was a symbol of public shame. To “carry your cross” meant walking through town bearing the instrument of your death while crowds mocked and jeered.

Paul embraced this: “We are fools for Christ” (1 Corinthians 4:10). He was “the scum of the earth, the garbage of the world” (1 Corinthians 4:13) in the eyes of men. Yet he counted it privilege.

The Tragic Example: The Rich Young Ruler

He had everything the world celebrates—wealth, youth, moral integrity, religious observance. He came running to Jesus, fell on his knees, and asked the right question: “Good teacher, what must I do to inherit eternal life?” (Mark 10:17)

After confirming the young man had kept the commandments from childhood, Scripture tells us something extraordinary: “Jesus looked at him and loved him” (Mark 10:21).

Then came the King’s invitation: “One thing you lack. Go, sell everything you have and give to the poor, and you will have treasure in heaven. Then come, follow me.” (Mark 10:21)

This wasn’t arbitrary cruelty. Jesus was offering this young man the opportunity of eternity—to walk daily with the Messiah, to be mentored by God incarnate, to be part of the inner circle that would turn the world upside down, to exchange earthly riches for heavenly treasures that never fade.

But “his face fell. He went away sad, because he had great wealth” (Mark 10:22).

He calculated the cost—and calculated wrong. He weighed the temporary against the eternal, the visible against the invisible, his possessions against the presence of Christ. And he chose poorly.

He walked away sorrowful because he knew what he was losing even as he refused it. That’s the tragedy—not ignorant rejection, but informed refusal. He wanted eternal life, but not at the cost of his earthly comfort.

But Here’s What We Must Understand: The Cost is Not the Story

The cost is real. The sacrifice is genuine. The cross is heavy. But this is not about hardship—it’s about privilege.

The Greatest Honor Ever Offered

When you put your hand to the plow, you cannot keep looking back (Luke 9:62). If you’re plowing the King’s field, you cannot simultaneously babysit your own interests, worry about your appearance, or fret about dirt under your nails. You must focus on the task the King has assigned—not despite the cost, but because of the unspeakable honor of being summoned into His service.

Think about it: The Creator of heaven and earth, the King of kings and Lord of lords, has chosen you. Not because you’re worthy, but because He is gracious. He’s called you by name, commissioned you for His purposes, and invited you into His presence.

David understood this privilege: “Better is one day in your courts than a thousand elsewhere; I would rather be a doorkeeper in the house of my God than dwell in the tents of the wicked” (Psalm 84:10).

Paul grasped it: “I consider everything a loss because of the surpassing worth of knowing Christ Jesus my Lord, for whose sake I have lost all things. I consider them garbage, that I may gain Christ” (Philippians 3:8).

The Pearl of Great Price

Jesus told a parable about a merchant who found a pearl of such extraordinary value that he joyfully sold everything he owned to buy it (Matthew 13:45-46). Note that word: joyfully. Not reluctantly. Not dutifully. Not through gritted teeth.

When you truly see the worth of following our Lord, the King, the cost becomes irrelevant. The treasure in heaven makes earthly treasure look like rubbish. The fellowship with Christ makes earthly relationships, precious as they are, pale by comparison. The eternal crown makes temporary comfort look like fool’s gold. Can you see it?

Living Proof: The Apostles’ Transformation

Consider Peter. On the night of Jesus’ arrest, he denied the Lord three times to save his own skin. But after Pentecost, tradition tells us he was crucified upside down in Rome. What changed? He finally understood the privilege. When offered his life in exchange for denying Christ again, he essentially said, “I’m not worthy to die as my Lord died—crucify me upside down.”

That’s not the response of a man focused on cost. That’s the response of a man who finally grasped the honor.

The Choice Before You

If you’re reading this and sense the King calling you into deeper commitment—into ministry, into mission, into radical obedience—you stand at the same crossroads as that rich young ruler.

You can calculate the cost and walk away sorrowfully, clutching your comfortable life while knowing you’ve refused the King’s invitation.

Or you can calculate the cost, count it as nothing compared to the surpassing privilege of serving the King, and joyfullylay down everything to follow Him.

The issue isn’t whether you’ll suffer. Following Christ guarantees suffering. “Everyone who wants to live a godly life in Christ Jesus will be persecuted” (2 Timothy 3:12).

The issue is what you’ll gain.

An unfinished life, clinging to temporary treasures? Or treasures in heaven, the King’s “well done,” and the unspeakable privilege of serving in His court for eternity?

A Prayer of Surrender

Heavenly Father, King of kings and Lord of lords,

I come before You acknowledging that You deserve absolute loyalty, complete surrender, and wholehearted devotion. You have called me not because I am worthy, but because You are gracious.

I confess that I have often wanted the benefits of Your kingdom without paying the cost of discipleship. I have desired the crown without carrying the cross. Forgive me.

Like the rich young ruler, I have held onto earthly treasures, earthly comforts, and earthly approval, knowing that You were calling me to something far greater. Today, I choose differently.

I count the cost: my self-will, my primary relationships, my reputation, my security, my comfort—and I lay them all at Your feet. Not because I am strong, but because You are worthy.

I count the gain: the privilege of serving You, treasures in heaven that never fade, the honor of being called Your child and Your servant, and the promise of living with You through eternity.

Lord Jesus, I take up my cross. I deny myself. I choose to follow You with undivided loyalty. Give me the strength to finish what I am beginning today. Let me never look back, never turn aside, never compromise.

May my life be an unfinished tower not of foolishness, but a completed temple built for Your glory. May I fight the good fight, finish the race, and keep the faith, so that on that day I may hear You say, “Well done, good and faithful servant.”

I surrender all to You, my King, my Lord, my Savior—not as a burden, but as the highest privilege I could ever know.

In Jesus’ name, Amen.

The King has summoned you. How could anything else matter?

Call to  Action

If the Holy Spirit is stirring your heart right now, don’t let this moment pass:

  1. Honestly assess what you’re holding onto.What would Jesus say to you that He said to the rich young ruler? “One thing you lack…” What’s the one thing keeping you from wholehearted surrender?
  2. Count the cost—accurately.Don’t minimize it. Jesus didn’t. Understand that following Him may cost you relationships, comfort, reputation, security, and perhaps even your life.
  3. Count the gain—accurately.Treasures in heaven. The King’s presence. Purpose that echoes into eternity. The honor of being chosen by God Himself for His service. “For our light and momentary troubles are achieving for us an eternal glory that far outweighs them all” (2 Corinthians 4:17).
  4. Make your decision.Not emotionally. Not impulsively. But deliberately, with full understanding of both cost and crown. And once decided, don’t look back.
  5. Lay it down today.Whatever He’s asking you to surrender—your plans, your treasure, your reputation, your comfort—lay it at His feet. Not begrudgingly, but joyfully, as one who has found the pearl of great price.
→→Share this teaching with a friend or loved one so that they too may find grace to understand the cross and the crown.
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